Value Chain Hackers Marketing Strategy

Target Audience

Establish Value Chain Hackers as a leading research organization in supply chain transparency and sustainability.
Increase awareness of VCH’s research findings and impact.
Attract funding and partnerships for future research projects.
Influence policy and industry practices.

Thought Leadership: Publish research findings in academic journals and present at industry conferences.
Public Relations: Engage with media outlets to raise awareness of VCH’s work.
Content Marketing: Create blog posts, reports, and infographics summarizing research findings for a broader audience.
Social Media Marketing: Share research updates and engage with stakeholders on social media.
Event Marketing: Host workshops and hackathons to engage with the community and generate new ideas.
Partnership Marketing: Collaborate with NGOs, industry partners, and government agencies.

Publish research papers in peer-reviewed journals.
Present research findings at industry conferences and workshops.
Issue press releases announcing new research projects and findings.
Create and share blog posts, reports, and infographics on VCH’s website and social media channels.
Engage with stakeholders on LinkedIn, Twitter, and other relevant platforms.
Host workshops and hackathons to foster collaboration and innovation.
Develop marketing materials for potential funders and partners.

Allocate budget for travel to conferences, publication fees, website maintenance, and social media advertising.