Research Ready Marketing Strategy

Target Audience

Increase brand awareness and establish Research Ready as a leader in open-source supply chain AI.
Drive adoption of Research Ready’s tools and APIs.
Build a strong community of developers and users.
Generate leads for consulting and enterprise support services.

Content Marketing: Create high-quality blog posts, white papers, and case studies showcasing the benefits of Research Ready’s solutions.
Open-Source Engagement: Actively participate in open-source communities and contribute to relevant projects.
Social Media Marketing: Engage with target audiences on LinkedIn, Twitter, and other relevant platforms.
Search Engine Optimization (SEO): Optimize website and content for relevant keywords.
Partnership Marketing: Collaborate with system integrators and industry partners to reach a wider audience.
Event Marketing: Participate in industry conferences and workshops.

Publish regular blog posts on supply chain transparency and AI.
Create and share case studies demonstrating the ROI of Research Ready’s solutions.
Host webinars and online workshops.
Develop and maintain a strong presence on LinkedIn and Twitter.
Optimize website content for relevant keywords.
Offer free trials and demos of Research Ready’s tools.
Sponsor and exhibit at industry events.
Develop marketing materials for system integrators and partners.

Allocate budget for content creation, social media advertising, event participation, and website maintenance.