Master Business Documentation
Consolidated Strategy for Value Chain Hackers
Executive Summary
- Recommended Brand Identity Strategy:
- Primary Public Name: ReValue Lab
- SEO Analysis:
- Search Volume: 160/mo (Mock Data)
- Competition: Low
- Key Advantage: Brand memorability + technical alignment
- SEO Analysis:
- Secondary Campaign Name: ChainShift
- SEO Analysis:
- Search Volume: 210/mo (Mock Data)
- Competition: Moderate
- Key Advantage: Social media virality potential
- SEO Analysis:
- Technical/Industry Use: Supply Chain Innovators
- SEO Analysis:
- Search Volume: 320/mo (Mock Data)
- Competition: Low
- Retained for partner communications/academic contexts
- SEO Analysis:
- Primary Public Name: ReValue Lab
- Mission: Develop AI/blockchain solutions for sustainable logistics finance
- Resources:
- Hardware: NVIDIA GPU cluster, Raspberry Pi servers
- AI: LLaMA2, Stable Diffusion, GPT-4 fine-tuning capabilities
Business Model
Consolidated from Value Chain Hackers Business Model Canvas.md & Research Ready Business Model Canvas.md
Key Partnerships
- Windesheim SCF (Research Infrastructure)
- Industry Partners (Danone, Scania, evofenedex)
- SCF Community (Implementation Network)
Revenue Streams
- Student project commercialization (15% royalty)
- AI-as-a-Service for supply chain analytics
Marketing Strategy
Integrated from Value Chain Hackers Marketing Plan.md and Research Ready Marketing Strategy.md
Three-Pillar Approach
- Digital Presence
- Domain: supplychaininnovators.nl
- Technical Stack:
server { listen 80; server_name valuechainhackers.xyz; return 301 $scheme://supplychaininnovators.nl$request_uri; }
- Content Engine
- AI-generated LinkedIn posts (LLaMA 2 fine-tuned model)
- Biweekly student project showcases
- Metrics Framework
| KPI | Target |
|—|—|
| LinkedIn Growth | 250 → 1K followers |
| AI Utilization | 85% GPU capacity |
| Branding Score | 87/100 (SEO+MEMORABILITY) |
| Branding Score | 87/100 (SEO+MEMORABILITY) |
Technical Implementation
AI Resource Allocation
- Hardware: 4x NVIDIA T4 GPUs (Local cluster)
- Software Stack:
- PyTorch (Supply chain visualization)
- FastAPI (Model endpoints)
- Prometheus/Grafana (Monitoring)
Key Personnel
From key-personnel directory
- Christiaan Verhoef: Technical Implementation
- Michiel Steeman: Academic Oversight
- Maxime Bouillon: Student Projects
- Rea Vaz: Partner Relations
Appendices
- Naming Strategy & SEO Analysis
- Recommendation: Conduct manual domain checks for:
- ReValueLab.nl/.com
- ChainShift.io
- Recommendation: Conduct manual domain checks for:
- Keyword Analysis
- Partner Profiles
- LinkedIn Post Templates
- Historical Trend Data