Value Chain Hackers LinkedIn Strategy - Expanded

Overview

This document outlines a comprehensive strategy for growing our LinkedIn following and establishing Value Chain Hackers as a thought leader in the supply chain space.

Target Audience

Supply chain professionals, students, researchers, and businesses interested in innovation, sustainability, and AI.

Content Pillars

• AI in Supply Chain: Showcasing our research and projects related to AI.
• Supply Chain Sustainability: Sharing insights and best practices on sustainable supply chains.
• Student Innovation: Highlighting the work of our talented students.
• Industry News & Trends: Curating and sharing relevant news and articles.
• Community Engagement: Fostering discussion and interaction with our followers.

Content Calendar (Example)

• Monday: Article sharing - relevant industry news
• Tuesday: Student Spotlight - showcasing a student project
• Wednesday: AI Tip - quick tip on using AI in supply chain
• Thursday: Thought Leadership - original post on a key topic
• Friday: Community Question - engaging followers with a question

Content Types

• Text Posts: Short, engaging updates.
• Articles: Longer-form content providing in-depth insights.
• Videos: Demonstrations, interviews, and behind-the-scenes footage.
• Images: Visually appealing graphics and photos.
• Polls: Interactive polls to gather feedback and spark discussion.
• LinkedIn Live: Live streams with experts and thought leaders.

Engagement Tactics

• Respond to Comments: Promptly and thoughtfully respond to comments on our posts.
• Share Relevant Content: Share content from other relevant accounts.
• Participate in Groups: Join and participate in relevant LinkedIn groups.
• Tag Influencers: Tag relevant influencers in our posts.
• Run Contests & Giveaways: Host contests and giveaways to attract new followers.

Hashtag Research

• #SupplyChain
• #AI
• #Sustainability
• #Innovation
• #Logistics
• #SupplyChainManagement
• #CircularEconomy
• #ValueChainHackers

LinkedIn Profile Optimization

• Compelling Headline: Use a headline that clearly communicates our value proposition.
• Detailed Description: Provide a detailed description of our organization and our work.
• High-Quality Profile Picture: Use a professional-looking profile picture.
• Relevant Keywords: Incorporate relevant keywords into our profile.

Configuration Tips

• LinkedIn Analytics: Regularly monitor our LinkedIn analytics to track our progress.
• LinkedIn Advertising: Consider using LinkedIn advertising to reach a wider audience.

Cross-Promotion

• Website: Add a LinkedIn follow button to our website.
• Other Social Media Channels: Promote our LinkedIn page on other social media channels.
• Email Newsletter: Include a link to our LinkedIn page in our email newsletter.